AEG’s exciting announcement comes on the heels of the highly successful launch of AXS.com, AEG's new ticketing site that competes with Ticketmaster. AXS.com gives the purchaser a more transparent, fan-friendly place to buy tickets -- addressing aspects of ticketing that Ticketmaster consumers have long complained about.
Barker DZP has partnered with AEG from the beginning of the development of the AXS brand, working closely with AEG SVP of Digital, Todd Sims. We began by developing the AXS spotlight logo, and then designed the highly-differentiated AXS.com site, which the New York Times lauded as "sleek.” Barker DZP also worked on brand strategy, tagline/positioning, collateral materials, and venue/partner web sites as well as all venue signage and digital opportunities.
Our work with AEG is one of the best examples of the integrated services that have become the hallmark of Barker DZP. From brand identity to advertising, from video production to e-commerce website development, from motion graphics to social media, AEG challenged us across the full range of our capabilities, and we are delighted by their success.
It's that time of year again! Time to dress up and head out to the People's Choice Awards to watch America's favorite celebrities turn out to honor the fans. And so, we'd like to take a second to honor one of the agency's longest standing and amazing clients. To all those at P&G Entertainment and TeleNext, it is a pleasure and an honor to have worked with you for six years in both the "off season" and the wild gear up for this event, made even more exciting this year with new host Kaley Cuoco (The Big Bang Theory) and the red carpet preshow airing on ReelzChannel.
Tune in TOMORROW night at 9/8c on CBS for PEPLE'S CHOICE AWARDS 2012. And don't forget the preshow red carpet that you can watch on either ReelzChannel orpeopleschoice.com.
In early 2011, we were happy to be named Kiss Products' creative agency to execute the launch of their new nail product, imPress Press-On Manicure, which falls under the company's Broadway Nails line. The campaign, featuring singer and X Factor judge Nicole Scherzinger, launched in early December on TV and in digital units -- and the displays we designed can be found in stores like Walmart and CVS nationwide.
This was a very exciting campaign for us because it allowed us to exercise our philosophy of reintegration as an agency. From producing an amazing TV spot with director Chris Applebaum to using new digital technology from ad platform OggiFinogi, we were involved in all parts of development. In addition to print ads (both trade and consumer), POS, and digital/social media units, we created the imPress microsite and produced all of its video content.
Tune in to the Season Finale episodes of X Factor this Wednesday and Thursday on FOX to see the imPress commercial live, and check out www.impressmanicure.com for some fun behind-the-scenes footage from our commercial shoot!
Anyone who's used WebEx or GoToMeeting knows that the technology behind video conferencing feels like it has evolved little past video chatting and IM. What happened to the video phones we were promised decades ago?!? Anyways, a group of students from MIT Media Lab have come out with a project that uses Microsoft's Kinect camera technology that makes conference calls cool and bleeding edge. The Kinected Conference uses a Kinect camera and sound sensors to transform videoconference rooms into interactive displays. What this means is that your view of a video conference becomes an augmented reality display. You can zoom in on the person who is speaking while blurring out the guys chatting in the background, or little thought bubbles pop up next to each person that displays the person's name, title, links to digital files. The killer feature is what they call "Spacial Augmenting Reality" where the 3-D positioning of objects displayed are "assigned with an augmented status." This means parties on both sides of the conference call can view and interact with digital models or renderings in 3D space.
Forget Pandora and iTunes, there's now a new way to listen to music on the internet -- and it's VERY addictive. Turntable.fm is in its beta stage and not yet fully open to the public, but you can get in if you have a Facebook or Twitter friend using it. Turntable.fm allows users to pick an Avatar and hop into a user-created "Room" (my personal favorite is Indie While You Work). There are 5 DJ spots per room at a time which anyone can grab; good luck getting a DJ spot in a popular room! DJs upload music to a queue from their own iTunes or by a digital content provider called Medianet. People who are listening in the room can press the "Lame" or "Awesome" button when a song is played -- too many "Lames" and the song is skipped, and for each "Awesome", the DJ gets a point. There's also an old-school chat feature so everyone in the room can chat with each other.
Turntable is unlike any other music-based social media out there right now. It allows you to be as involved as you want to be; you can DJ and play your own music while chatting about it with others, or you can just sit back and listen. I'm excited for the launch so I can get more people I know into my own music room (which is called Pizza Party if anyone out there wants to join me).
It seems close to a lifetime ago when Facebook challenged Myspace for the throne of social media, lest we forget it's been a mere 3 years since. In this age when empires rise and fall in the blink of an eye, Facebook has become so ubiquitous that a world without it seems almost unimaginable. Google, the company that can do anything you can do better has just announced it's newest product, Google+ in the hopes of changing that paradigm. Will Google become the new face(book) of social media? I for one welcome our new Google overlords.
In this fleeting world of Facebook posts and Tweets it's easy to forget that what we're ultimately creating is a digital archive of our lives. Ever wonder if your daily posts and photos are museum-worthy? Now you can find out with Intel's Facebook app called Museum of Me. The app (which is also an ad for Intel's i5 chip) creates a "visual archive of your social life." By connecting with Facebook, the app sucks in your Facebook info and transforms your data into a virtual museum exhibit. Going through the virtual tour, it's simultaneously fascinating and creepy to see your personal information on display. The sleek, futuristic setting is the perfect antidote to Facebook's utilitarian design.
A wonderful example of how interesting, beautiful content drives brands in the new marketing paradigm, not to mention the the quality David Essex music choice "Rock On!"
I found myself standing in bewilderment, a bit unsure of the situation at hand, my mind reaching toward the future to decipher the repercussions of my actions. "Why did I wear these khaki pants, in fact why would anyone wear khaki pants in the first place," I wondered. "I guess it could have been the jacket... but its never happened before... oh well, it's no use." Somewhere along the evening's journey, I had lost my keys. Where could they possibly have gone? I honestly have no idea and have given up searching, but thanks to The New York Times Research and Development Team's creation of Cascade, I do know where my tweet of Paul Krugman's recent Op-Ed piece has traveled. There is balance in the world.
Project Cascade is an intuitive visualization tool used by the NY Times to identify, explore and visually demonstrate both publisher and consumer behavior across the social media landscape. The platform captures the connections and interactions between columnists, readers and respondents in order to compile consumer behavioral data for the publication and help us as individuals answer those burning digital questions: Did my tweet amount to anything? Am I an influencer? Does anyone remotely care? The clip below gives an idea of the growth and evolution of a single article in social space:
What better way to stir up some social buzz at San Francisco's iStrategy Conference than to create a real-time social media app that does just that. A publicity stunt... of course, but none the less, it was a stunt much appreciated by fellow conference attendees for its irony, humor, practical usefulness and conference ready abilities.
Harnessing the power of realtime visualization, the beta launch of conferencehijack.com allowed participants the ability to gain the most out of their conference going experience through voting and interaction. Now, you might ask, why would I want to hijack a conference... or, why is this app useful to me? I'll tell you why. The site, accessible in both app and standard web-format, has functionality for conference organizers and attendees alike. Not only does it provide a record for organizers to catalogue the effectiveness of their speakers performances, but it also indicates the most interesting sessions for attendees to devote their time. This becomes especially meaningful for those frugal travelers trying to make the most our of their conference cash.
In the end, it just so happens to be a publicity tool as well. Three C-level attendees, intrigued by the hijack platform, approached our team after one of the sessions and inquired to learn more.
While participation in the beta launch may not have been as high as we would have hoped, we feel it was an overall success and plan on pushing forward, improving the kinks and showcasing conferencehijack.com at future events. Check it out:
